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The year that never happened...

Following a successful launch in 2019, with plans to truly make NYC blossom, Covid-19 meant L.E.A.F was forced to postpone its plans in 2020.

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During the Covid-19 lockdown, it became even more apparent how much New Yorkers crave connections with nature, leaving us more determined to make L.E.A.F 2021 an even more meaningful spectacle for NYC to enjoy. 

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Despite our postponement, we did manage to offer a little touch of nature to the city - A Floral Love Letter to New York

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The 2020 Vision

L.E.A.F was due to feature a series of creative and curated programs between June 8th-14th 2020:

 

  • Citywide ‘Plaza’ Floral Installations

  • A New York District Takeover 

  • A European Flower Market

  • In-store activations

  • Consumer Floral Design classes run by Lewis Miller

  • Retail Pop-ups

  • Brand Experiences

  • Guerrilla ‘Flower-Bombs’ throughout the district

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