The year that never happened...

Following a successful launch in 2019, with plans to truly make NYC blossom, Covid-19 meant L.E.A.F was forced to postpone its plans in 2020.

During the Covid-19 lockdown, it became even more apparent how much New Yorkers crave connections with nature, leaving us more determined to make L.E.A.F 2021 an even more meaningful spectacle for NYC to enjoy. 

Despite our postponement, we did manage to offer a little touch of nature to the city - A Floral Love Letter to New York

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The 2020 Vision

L.E.A.F was due to feature a series of creative and curated programs between June 8th-14th 2020:

 

  • Citywide ‘Plaza’ Floral Installations

  • A New York District Takeover 

  • A European Flower Market

  • In-store activations

  • Consumer Floral Design classes run by Lewis Miller

  • Retail Pop-ups

  • Brand Experiences

  • Guerrilla ‘Flower-Bombs’ throughout the district

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